Press Releases
Bradford digital experts provide a lever for LEGI
Webmotion, the new media technology specialist based at Bradford Design Exchange, has been chosen to create a unique Website for a pioneering initiative that will work with those most disadvantaged in the Bradford District and help them set up in business as a route out of economic problems.
The Local Enterprise Growth Initiative (LEGI) is a regeneration project run by Bradford Metropolitan District Council, which won central government funding for the scheme to tackle unemployment and worklessness and help the local economy expand.
As well as targeting those who may be finding it challenging to find work – such as people in their 50s who have been made redundant, or Asian women who may might not feel confident as employees due to cultural influences - the initiative helps those going into self-employment or setting up a small business, and women in business start-ups.
Webmotion is creating a powerful Website aimed at people of all ages across the District that will encourage involvement from as many different communities as possible.
The interactive site and network of support will allow users to make the Website part of their lives, so they feel supported when they are going into business. It will enable visitors to engage in live chats with business mentors, load up their profiles, use video and audio podcasting, and invite new contacts to join the community. The secure Website will also provide business tools, so people do not have to possess special software. It will provide as much encouragement as possible to people who aspire to go into business.
A special launch event is planned on completion of the Website.
Robert Campbell, LEGI Enterprise Programme Manager, commented: “Webmotion bid for the work for this very novel Website and we chose them because they had passion and vision for the project, which was extremely important. They are a Bradford-based business who have the technical expertise for this job and they brought good solutions to enable us to do what we wanted.”
Ragbir Singh, Managing Director of Webmotion, said: “We are really excited to be working on such an enterprising and original initiative that is bound to bring people together and provide help exactly where it is needed.”
To see the Bradford Kickstart website, go to www.bradfordkickstart.com
